![]() ![]() “Swimwear is our bread and butter, and we knew expanding into a new category, like athletic wear, was going to bring in some hurdles,” explained McRae. Made from the same sustainable and comfortable fabric as Kitty and Vibe’s swimsuits, the ultra-supportive athleisure garment is perfect for exercise, water activities or just day-to-day life. McRae and the team at Kitty and Vibe knew that the next step in the brand’s journey was changing that narrative by creating a product in which people could feel safe, comfortable and actually enjoy movement. ![]() The challengeĪs Sarah McRae, assistant brand manager at Kitty and Vibe, shared, for many people, movement and exercise can be an unenjoyable activity. Now, the brand is bringing that commitment to an entirely new product space with its latest offering: the Play Dress. This includes ensuring high-quality conditions for all workers, using 100% recycled packaging and manufacturing nearly half of its swimwear line using sustainable fabric with 82% recycled polyester. Kitty and Vibe is also committed to being a sustainable and ethical label. However, the good vibes don’t just stop there. The team believes that the ability to feel self-love is within everyone and a great-fitting swimsuit can manifest that feeling. Kitty and Vibe exists to awaken and fuel self-love for a kinder world. But, when CEO and founder Cameron Armstrong first created the company in 2018, she set out to build a community driven by more than just a great product. Each pair comes in two options for every hip size, ensuring customers get the perfect fit. The inclusive company is changing the way women experience shopping for swimsuits, offering the very first bikini bottoms tailored to shoppers’ specific sizes. ![]() The team at Kitty and Vibe, a direct-to-consumer clothing company, is accustomed to making a big splash. Their most recent campaign was shot at Boggy Creek Farm and included all local Austin women, demonstrating that Kitty and Vibe are serious about becoming the kind, considerate neighbor we’d all like to meet - the one who also throws the good parties.When the positivity-driven clothing brand Kitty and Vibe, made the decision to enter the athleisure space, the team needed a partner who could match their energy: inclusivity, kindness and sustainability all wrapped up into one well-designed product. We hope to become the Austin gals’ favorite swimwear brand – spotted on Lady Bird Lake and Barton Springs, and top of mind for women of all shapes and sizes and known for our inclusive nature and welcoming events.”Īrmstrong welcomes the Austin community to apply to be models for the swimwear, but also their line of pajamas and play dresses, a hybrid swim-meets-exercise dress made for activities in and outside of the water. This inclusive and open-minded nature is very reflective of both Austin and Kitty and Vibe, making this a perfect place for our business to grow. I’ve found that Austin is an incredibly inclusive and welcoming town. “Austin drew me in because some of the most successful female-founded businesses have been built here – Bumble, Outdoor Voices, Kendra Scott, etc. ![]()
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